Communication Series Encaustic on Panel.
This body of work explores the collective cultural overuse of the font Arial, among others, within the mundane everyday use of the business world and transforming it to be seen differently. From my artist perspective, with a graphic design background and many years of being forced to conform to the set standards both within the business world and HTML web development, I wanted to raise and exalt the mundane; to see it differently.
1 : to raise in rank, power, or character. 2 : to elevate by praise or in estimation : glorify. 3 obsolete : elate. 4 : to raise high : elevate. 5 : to enhance the activity of : intensify rousing and exalting the imagination — George Eliot.